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Key persons disseminate information ff The cultural administration and the cultural actors
organise thematic discussion campaigns, and
There are key persons for reaching immigrants; in minority languages, if necessary. In order to
through them, information is passed on to different activate the discussion, the cultural sector will
groups. These persons include e.g. teachers, support request thematically relevant partners from
persons and active members of associations. The the other sectors to join each campaign.
cultural sector must offer them introductions to
their services and methods as well as interesting and ff The actors in the city organisation share
up-to-date information to disseminate. On the other good practices with each other on the
hand, the key persons must not be exhausted under a successful use of the OtaKantaa.fi service.
flood of messages. They must be able to feel that their
role as an intermediary is rewarding. ff The professionals in the cultural sector are
present and open discussions about cultural
Proposals: policy in social media. They invite and
ff The cultural sector maps the key roles and encourage the new inhabitants of Rovaniemi
they personally know to become involved.
key persons co-operatively, and creates
a database for the common use of the ff The cultural administration organises open
network. The database must fulfil the legal discussion events for developing the long-
and ethical principles of data registers. term planning of the cultural services and
ff The network offers the key persons an opportunity grants as well as the service structure.
to order an electronic compilation newsletter.
ff The network invites key persons annually to ff The city’s online communications, professional
an introductory meeting, where the cultural media, the University of Lapland and the Arts
actors present services to them and listen to Council of Lapland offer their assistance to
their wishes. Individual cultural actors also cultural actors and minority groups in order
organise familiarisation and introduction events to create an interactive media culture.
for key persons about their own activities.
ff The key persons transmit tacit knowledge inside ff The parties assisting with integration include
their own organisations and to their partners. participation in cultural discussion as one of the
assignments in integration/language training.
The inhabitants of the municipality have The task may be, for example, to write feedback
active discussions on the Internet or a critique on an art experience or to create
a proposal for a new kind of cultural event.
The development of services is based on an exchange
of ideas. The city must offer space for ideas, and ff Rovaniemi will take advantage of the
it must also listen and be influenced by the ideas. communication methods utilising public space,
The Internet offers several alternative conversation such as Kanava, particularly in the cultural sector.
methods for the development of equality and cultural
services promoting integration. Expressing your Actors in Rovaniemi utilise
own opinion must be easy. The city has expertise in national services
inspiring discussion. This should also be utilised in
electronic format. Parties assisting with integration and immigrants as
well as the cultural sector and creators of applied art
Proposals: all have their own national communication networks.
ff The online communications unit of the city will Rovaniemi plays a creditable part in the national
discussion. However, the knowledge in various fields
add a possibility for discussion on the rovaniemi. about the communication services of other fields is
fi/kulttuuri website. The discussion will be lacking. The national services should be utilised better.
moderated through crowdsourcing, as in the
Kanava project by the City of Rovaniemi. All of the Proposals:
employees in the city’s cultural sector that have ff The cultural actors learn more about the
a right to update the website are moderators.
Infopankki information service targeted at
immigrants. They make proposals to the
service administrators in order to improve
the visibility of culture in Infopankki, both
on the national and the local levels.
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