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2.	
   Administrative structures
   support the participation of the
   cultural sector in integration

   2.1. Information flows between the actors

   Multichannel communications                              Proposals:
   reach everyone                                           ff The Rovaniemi online communications and cultural

   There is probably no single way of communication that        administration work on the rovaniemi.fi/kulttuuri
   can reach everyone. Some want to find information            website to make it more user-friendly. The aim is
   about the offering in their own time via the Internet,       to create a website that is user-oriented, current,
   while others follow the recommendations of their             uses clear language and has a clear structure.
   social network. There are people who find all written    ff A possibility to find cultural services via
   information difficult, because for them information          different user interfaces, such as a map or a
   is best transmitted and assimilated through meeting,         list of hobbies, will be added to the website.
   doing, speaking, or visual cues. Diversity applies to    ff All actors in the cultural sector will participate
   all population groups. The simple translation and            in developing the city’s event calendar so that it
   publication of information in different languages            will be more comprehensive and widely known.
   only supports a small part of the people becoming           They will add their own events into the service,
   integrated and at worst it may be a waste of resources.      including in English, if resources permit.
   Several channels must be used in communication,          ff The Immigration Office and other parties
   and the importance of word of mouth must not be              assisting with integration will request material
   forgotten. The use of several methods simultaneously         from the city’s cultural producers for the initial
   may even support the skills of finding and assimilating      stage brochures and other materials used for
   textual information.                                         integration as well as information events.

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