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2.4. There are many different                              Cultural actors identify their roles as
    ways of implementation                                     parties assisting with integration

    Every organisation in Rovaniemi participates in            According to the survey by Kultti, the largest actors
    receiving the new inhabitants of Rovaniemi in its          in the cultural sector are interested in working with
    own way – either actively or passively. The actors of      immigrants. Active discussion and the visibility of
    different sizes, the different fields of culture, and the  activities in the public also increase the interest of
    activities that include people in different ways have      smaller actors in the issue. The cultural life is a social
    different working methods.                                 activity, which is why it will inevitably either help or
                                                               hinder integration.
    The service structure is diverse
                                                               Proposals:
    Developing the service structure is one of the main        ff The cultural administration will require its
    points of the city strategy of Rovaniemi. The city
    wants to develop partnerships with the organisation            partners to evaluate their accessibility from
    sector. In this way, the city hopes to find more               the point of view of special groups, and
    options, take the customers into account better, and           to describe how they can improve it.
    increase communality. (City Strategy 2014–2017) The        ff The cultural actors will investigate the use
    organisation of the city’s services is directed by the         of applied methods in their field of activity
    service procurement strategy approved by the City              in supporting their normal services.
    Council. Among other things, the goals of the strategy     ff The cultural minority communities, the
    include promoting the development of a functioning             Immigration Office, MoniNet and the Finnish Red
    service market and the creation of regional service            Cross transmit information about the needs of
    companies.                                                     new inhabitants of Rovaniemi and feedback on the
                                                                   accessibility of the services to the cultural actors.
        The actors outside the city organisation must
    be able to understand the view of the city on the          Each part of the city’s organisation
    products of cultural services. For some of the actors,     has convenient agreement tools
    the productisation has advanced far, and they are
    able to submit comparable tenders and commit               At the moment, the different sectors of the City of
    to co-operation. Some are likely to need help and          Rovaniemi do not purchase enough services in the
    working together to adopt product thinking. However,       cultural sector. In addition to the internal purchaser-
    several actors are very strong candidates for parties      provider agreements, the different parts of the city
    to an agreement in organising cultural services            organisation could start tender procedures and
    promoting integration.                                     procure items and services from local entrepreneurs
                                                               and communities much more purposefully. The
    Proposals:                                                 procurement competence should be increased so that,
    ff The Leisure Board organises a tender                    for example, the social service sector would know how
                                                               to purchase services in applied art.
        procedure or finds the best possible providers
        for each of its service needs in other ways.           Proposals:
        This requires that the city has an open line           ff The cultural actors productise their services. A well
        of communication for proactive and active
        discussions with the city’s cultural actors.               described and clearly priced service is easier for
    ff The field of free, professionally operating art             the buyer than an inspired idea alone. The cultural
        and the third sector organisations have the                actors contact the city employees in order to find
        most experience in Rovaniemi in integration                the right recipient for their co-operation proposals.
        through the means of culture. The city will            ff The potential equality coordinator collects
        recognise this competence by moving from                   different cultural service agreement models
        grants to service agreements in the connections            for common use. In this way, the service
        where the city has a clear productive goal.                procurement competence accumulates, and it is
                                                                   not necessary to learn the same things all over
                                                                   again for each and every new partnership.

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