Page 17 - Roi_Kultti-kotouttamisohjelma_inEnglish
P. 17

3.	
Cultural life is present
at key moments

3.1. The cultural life attracts                                The information available on the Internet in
people to Rovaniemi                                         different languages must be interesting and up to date.
                                                            There is a need for both edited material and streams
A person moving from one country to another must            of information generated by private persons and
be able to create an image of his or her future. An         organisers themselves. It would be excellent if people
interesting and pleasant first impression of the future     arriving at Rovaniemi could join a social forum, where
home area affects the attitude towards the move.            they could ask questions and talk with other new
Rovaniemi should try to create an image where the           inhabitants of Rovaniemi.
newcomers can see themselves as active actors in a
welcoming city. Naturally, the reality must offer the       Proposals:
chance for this image to come true.                         ff Cultural actors enter their basic information

It is possible to get acquainted with                           in the existing compilation services in foreign
the cultural life on the Internet                               languages. These services include, for example,
                                                                Infoweb,VisitRovaniemi.fi and Rovaniemi24.com.
A person moving to Rovaniemi to work or study will          ff The cultural actors add compilation services
look for information about the area electronically well         in foreign languages to their communication
in advance. An active cultural life will increase interest      lists along with the domestic media in
in the area. The same methods that are used to                  foreign languages: in addition to the above,
attract tourists to the city are likely to interest people      these include the Spektr and Six Degrees
planning a move, too. At the moment, information                magazines and the online publication Finland
about Rovaniemi is available on the Internet in several        Times, for example. At least a summary of
languages, offered both by the city and the state as            the bulletins is prepared in English.
well as private service providers. However, information     ff The city’s online communications unit develop
about the cultural life is scattered and insufficient, and      ways of keeping the cultural sections of the website
it has a commercial slant.                                      in English up to date. Links to the compilation
                                                                services in foreign languages can be found easily
                                                                on the website. An easy-to-use multilingual

                                                                                                                      17
   12   13   14   15   16   17   18   19   20   21   22