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to receive a new immigrant from their own linguistic Verso familiarised immigrants with moving around the
area. city through different senses, for example by building
scale models of the routes.
Among others, the art and culture companions of
Neuvokas, the volunteers trained by MoniNet and Several cultural actors have clear operating models
the friend families of the international students at for new customers. The Provincial Museum has
the higher education institutions work in Rovaniemi. organised city tours that focus on the cultural heritage.
The Finnish Red Cross also has volunteer support The library employees know exactly how to give a
persons. The home buddies (“kotokaverit”) provide new user an introduction to the system, the theatre
support with all fields of life, while the art and culture organises a performance with a theatrical medley that
companions (“kulttuuriväärti”) provide support introduces the season’s repertoire, and the orchestra
in participating in cultural services. The volunteer offers inexpensive events to introduce people to
training programmes can borrow elements from each concerts. The Arktikum has an open day during the
other: the art and culture companions will probably Rovaniemi week. Key persons must find these services
need to learn more about immigration, while the so that they can support integration.
home buddies can learn more about the cultural
offering. A person acting as a cultural guide together Proposals:
with the person he supports could jointly familiarize ff Learning about cultural attractions is recorded
themselves to different possibilities. Through
discussion, it would be possible to find each person’s as a part of personal integration plans.
greatest objects of interest. ff The city’s online communications unit
Proposals: prepares a map platform, where all cultural
ff Neuvokas, the Finnish Red Cross and MoniNet actors can add cultural locations in the
city themselves. The cultural map will be a
organise training for voluntary work together; the part of the culture website. The map can be
training is tailored to immigrants who have lived in updated continuously in several languages.
Rovaniemi for a few years. Among other things, the ff Parties assisting with the integration together
training includes the introduction to the cultural life. with the Provincial Museum of Lapland and other
ff Neuvokas, MoniNet and the Finnish Red cultural actors jointly plan guided tours that present
Cross organise continuing education in as well as cultural attraction, as other services
cultural guiding for each other’s volunteers. crucial to the new inhabitants of Rovaniemi.
ff The general cultural services unit organises a ff The cultural sector will put together an annual
cultural services introduction day, which is open calendar, that guide the new inhabitants of
to all actors in the city that provide volunteer Rovaniemi through the introductory events of the
support persons. Social services and education most important cultural attractions in the town.
professionals can also participate in the day.
In addition to introducing the services, the Media education is a part of
programme of the day also includes discussion the social skills palette
about supporting inclusion in culture.
ff The city of Rovaniemi looks for solutions Living in the Finnish society requires skills in reading
to economically support special groups the media. The media environment is in constant
and their support persons to get flux. Media education is an important part of the
acquainted with cultural services. immigrant integration training. Media skills formed a
part of the skill palette in the Verso project. Actors in
Cultural locations become landmarks the cultural sector can also participate in promoting
the media skills of new inhabitants of Rovaniemi.
When people form an image of a new place, they At the University of Lapland, it is possible to study
collect landmarks. For example, they remember that media culture in the faculties of art and education.
their home is close to a funny-coloured house or The Northern Media Culture Association Magneetti
that they must take a turn at the tall building. If the operates in Rovaniemi, and its members include
letters or the language are unfamiliar, the importance several inhabitants of Rovaniemi. Regional Office
of landmarks is highlighted. The partnership project of Lapland of the Arts Promotion Centre Finland
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