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MEMBERNEWS
BRAZIL (495 GARAGES)
SELEÇÃO DE CRAQUES CAMPAIGN NETS RESULTS
with 350 photos of different members, and more than
260 mentions of the #seleçãodecraquespitstop. Over 4,000
t-shirts and 12,000 World Cup trophies, customized with the
‘Seleção de Craques’, were distributed among participating
brands.
Rede PitStop (GROUPAUTO Brazil) scored another great Distributor sales teams have also been awarded over 500
goal in its aftermarket strategy with the ‘Seleção de Craques’ customized t-shirts and cups. «It is important to emphasize
campaign. Inspired by the motto of the World Cup, ‘Seleção that the success of the campaign also helped showcase the
de Craques’ was the first campaign to reward all professionals brands that supported it. This is one of the examples of the
involved with the commercial operations of the Rede PitStop, benefits offered to all that take part and support Rede PitStop»,
such as the distributor’s sales force, PitStop store sellers, emphasized Rede PitStop’s Commercial Coordinator, Maurício
and PitStop store owners. The campaign was supported by Ribeiro.
seven sponsoring factories, with a large distribution of awards
all over the country. The success of the ‘Seleção de Craques’ Among the biggest winners of the campaign were 140 chosen
campaign was also highlighted by the engagement of all members, with 36 winning TVs to watch the World Cup games
involved. Throughout the campaign, members’ employees and more than 100 receiving jerseys of the Brazilian National
were invited to post photos with the #seleçãodecraquespitstop. Soccer Team. The big winner was Fuad Said Madi ME, who is
There were more than 600 photos published on social media, based in Guarujá, on São Paulo’s sea coast; he was rewarded
with a 65-inch 4K TV.
«Actions like this strengthen relationships and help us
understandtheprofileofprofessionalsinvolvedwith edePitStop
Companies in order to plan even better future campaigns»,
concludes Rede PitStop’s Director Paulo Fabiano.
BULGARIA (13 GARAGES)
TOP TRUCK BULGARIA AT AUTOMOTIVE EXPO SOFIA
In October 2018, the Automotive Aftermarket trade show will be That is why, in addition to TOP TRUCK’s active communication
held in Bulgaria for the very first time, organized independently strategy of last year, the network is confident that this is the
by the Inter Expo Centre. Automotive Expo Sofia is supported right place to present the advantages of the TOP TRUCK
by AUTOMECHANIKA and the exhibition will be held every concept. It will be an opportunity for individual meetings and
two years. The focus will be on the fast-growing automotive discussions, and to create new contacts within the exhibition.
industry, workshop, and after-sales services in Bulgaria. The
exhibition, together with parallel events, will bring together key In recent years, the TOP TRUCK concept has become
players in this sector. As a leading company in the CV sector, synonymous with quality and reliable servicing of heavy duty
Nelas Auto Parts will take part in this exhibition. vehicles and trailers in Bulgaria. Automotive Expo Sofia is
Most of the professionals who will visit the expedition will be where this can be proudly shown. It’s a chance to prove that
owners and employees of transportation companies, building TOP TRUCK Bulgaria is the largest independent service chain
and construction companies, logistic companies and many in the CV segment in Bulgaria and become the preferred
other firms with their own vehicle fleet. It is expected that the choice for servicing of the major carriers.
exhibition will be visited by 5-10,000 people within four days.
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