Page 24 - toptruck-magazine
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COOLRUNNER™ BELTS
FROM GATES DRIVE FRESH
PROFIT OPPORTUNITIES IN AFTERMARKET
The latest heavy-duty drive belt brand from Gates will help keep rising costs on
ice in the temperature controlled vehicle maintenance market.
Gates has developed the CoolRunner brand of drive belts &LEETENGINEERSWILLHAVEOPPORTUNITIESTOMAKESIGNIlCANT
for vehicle and trailer-mounted refrigeration units. The new reductions in workshop maintenance costs:
range is another example of where Gates provides Original
Equipment (OE) quality products in the EMEA automotive “The refrigeration unit maintenance market is dominated
aftermarket. by the OE networks,” says Enzo Strappazzon, President,
European Region. “In some countries, these are independent
For over 25 years, Gates has been manufacturing drive agents who offer a 24-hour call-out service. A common
belts for refrigeration units supplied as OE to the transport characteristic is that they are expensive. That’s because
industry’s temperature controlled logistics specialists. The the desire to get vehicles back on the move - before
CoolRunner belts combine this experience with an cargoes perish or delivery deadlines are missed - drives
established reputation for belt quality – acquired through up labour costs.”
the development of accessory drive belt systems for the
heavy-duty vehicle market. Gates is an established OE “There is potential to generate real savings at operator
supplier of accessory belt drive systems to the world’s LEVEL )NSTALLATION IS EASY AND CONlDENCE IN THE 'ATES
leading truck marques. brand is high. Coupled with attractive prices, workshops
will be encouraged to take on belt replacement work in
The CoolRunner belts provide real alternatives for the these units instead of subcontracting it to more expensive
TEMPERATURECONTROLLEDMAINTENANCEMARKET&ORTHElRST agents. That’s good news for operators, workshops and
time, parts distributors and their workshop customers will parts distributors.”
get a chance to generate new revenue streams.
CoolRunner belts match the most popular applications
EMPLOYED BY TEMPERATURE CONTROLLED mEET OPERATORS ON
European roads. The initial range is comprised of 34 part
numbers. This will increase with demand.
0ART IDENTIlCATION IS FAST AND PRECISE #OOL2UNNER BELTS
are cross-referenced with OE part numbers through the
Gates online cataloguing system (www.gatesautocat.com).
&ITTING IS EASY AND INSTALLER CONlDENCE IS INCREASED
because there are no differences between the performances
of CoolRunner belts for aftermarket applications and
Gates belts manufactured for OE installation. They are all
designed to meet the same technical and quality
standards.
In summary, Gates anticipates strong demand because
CoolRunner belts deliver:
• %XACT/%lT
• Competitive price
• Easy installation
• Long belt life
• Rapid OE cross-referencing (www.gatesautocat.com)
• Cost savings for operators
• 0ROlTOPPORTUNITIESFORPARTSDISTRIBUTORSANDWORKSHOPS
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