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Planmeca USA’s                                                             United States dental
    agreement with                                                          industry market research
    Henry Schein                                                       reports estimate that demand for
    helps meet increased                                              dental equipment and products will
    need for dental                                                  increase by 5% in 2012. In the United
12 products and                                                      States, this trend is fueled by favorable
    equipment                                                         population trends, such as the large
                                                                           number of people over age

                                                                      50

                          As baby boomers age, they are more         partners and the dental community with
                          likely to require repair and restorative   the most technologically advanced oral
                          dental products and services, such         health products backed by customer
                          as crowns, bridges or dentures, and        care, education, and field support,” he
                          implants, than other segments of the       said.
                          population.
                                                                        With expanding markets comes
                             Planmeca USA is well-equipped           expanding support needs, too. As Henry
                          to take advantage of this trend, with      Schein’s distribution network opens
                          a leading line of imaging products         new sales avenues for products, pressure
                          that help dentists diagnose and treat a    will increase to meet this expanded
                          full range of oral health problems. To     need for support and technical
                          better ensure that the line of imaging     information on these products. To meet
                          products would reach a wider dental        this need, Planmeca USA personnel
                          market, Planmeca signed an agreement       hosts technical trainings in-house and
                          with Henry Schein, Inc., which is          also travels to Henry Schein centers
                          now a U.S. distributor of its full line    to conduct sales training on products.
                          of dental equipment, software, and         Additionally, they have been working
                          other products. Henry Schein is the        closely with a number of Henry Schein
                          world’s largest provider of health-care    publications to communicate about
                          products and services to office-based      Planmeca products to its vast market
                          dental, medical, and animal health         of dentists in North America.
                          practitioners.
                                                                                     “Planmeca and Henry
                             This new partnership                                Schein have a shared
                          puts Planmeca on firmer                                commitment to quality and
                          footing against other                                  customer service, and we are
                          U.S. imaging companies.                                pleased to be embarking on a
                          According to Planmeca                                  new relationship in the U.S.
                          USA President Bob                                      market,” Pienkowski said.
                          Pienkowski, “We both view                              “Henry Schein’s customers
                          this exciting partnership as                           rely on the company for
                          a path toward mutual sales                             a comprehensive offering
                          growth. We want to provide                             of dental equipment and
                          our innovative products through well-      for the latest in advanced technology
                          trained dealer distribution networks that  solutions. We look forward to helping
                          provide excellent service and support      Henry Schein continue to meet its
                          to our end users and their patients.       customers’ needs and to our future
                          Planmeca strives to provide our dealer     mutual success.”
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