Page 3 - Masino-group-general-brochure
P. 3
The far-reaching visions of my grandfather Oiva Pietarinen, the founder of Masino,
are still implemented in our daily lives today. Without prosperous people, there can
be no excellent service and no long-lasting customer relationships, which in turn
are the lifeblood of profitable and sustainable growth.
These three factors also form the cornerstones of Masino’s corporate strategy.
Together with the third generation, my sisters Suvi and Anni, we have clarified and
articulated the Masino Group’s strategy, which focuses on further strengthening
what we have found to be good: a thriving workforce, excellent customer service
and sustainable growth.
”Without prosperous people, During 2024, a major investment in Masino’s history was made to expand and
there can be no excellent service renovate the premises at our headquarters in Kärkikuja, Vantaa, when we built
approximately 4,000 square metres of additional space and completely renovated
and no long-lasting customer the office and pick-up store premises built in 2002. This will enable us to achieve
relationships, which in turn are the next growth ladder that we are aiming for in the coming years. With new and
diverse workspaces, we are investing in people: in well-being at work and, through
the lifeblood of profitable and that, in the customer experience.
sustainable growth.”
While global changes are happening at an ever-faster pace, excellent service,
quality and carefully selected products and in-house manufacturing, combined
with our ever-expanding range of services and expert staff, will continue to be the
things we invest in.
An excellent customer experience has been at the heart of everything we do, and
will continue to be so.
Mikko Pietarinen
Group CEO
Masino Group
